Travel and Vacation News

August 21, 2020

What are Camshafts and How do They Work?

While sitting in my hotel on vacation I noticed a hotrod in the hotel parking lot. When the owner got into this supreme machine he gunned the engine a few times and it made my heart skip a few beats. I love cars and I know this blog is dedicated to hotel and travel news, but I’m sure there are some traveling lovers who also love cars, engines and everything automobile related, so this article is dedicated to the camshaft.

A camshaft is a very vital component of a vehicle engine. Controlling the opening and closing processes of the valves; it influences the emissions, fuel economy, and engine performance substantially. In other words, camshafts regulate the air and fuel flow into and out of the engine to make a strong impact on the overall performance. So, a camshaft plays a very critical role in keeping the engine optimally functional.

Components of a Camshaft

As the name suggests, the cams and the shaft are the main components of a camshaft. Cams refer to egg-shaped lobes. With the help of the lobes or cams, the camshafts push against the exhaust and intake valves to open as they rotate. The shafts spin once with every four-stroke cycle of the engine. The valves are brought back to the closed position by the springs on the valve.

Fixed camshafts make a negative impact on engine efficiency

A fixed camshaft is an ideal choice only at one engine speed. As the engine speed changes, the performance deteriorates considerably. That is to say, the engine turns incompetent to perform to its full potential when there is a change in the engine speed. To overcome this limitation, the vehicle manufacturers have developed techniques to vary the cam profile as the speed of the engine changes.

Different camshaft configurations

You can find many different arrangements of camshafts on engines. The most common configurations are:

– Single Overhead Cam

– Double Overhead Cam

– Pushrod

Single Overhead Cam

Single overhead cam refers to an engine with one cam per head. For all vehicles with an inline 4-cylinder or 6-cylinder engine, you can find only one cam. There are two cams for all V-6 or V-8 engines. What does it mean? Single overhead cam refers to one cam per head.

Double Overhead Cam

This type of engine comes with two cams per head. So V engines and inline engines have 4 and 2 cams respectively. Double overhead cams are highly suitable on vehicle engines with four or more valves per cylinder.

Pushrod Engines

What makes pushrod engines different? The camshafts on pushrod engines are located inside the engine instead of being housed in the head. A short chain or gears drive the camshafts in pushrod engines.

Types of Camshafts

You can find two types of camshafts nowadays, namely:

– Flat Tappets

– Roller Cams

Flat Tappets

Featuring a flat bottom on the lifters; flat tappets are widely used in racing engines. Compared to roller cams, these camshafts are less expensive.

Roller Cams

Equipped with fatter lobes; roller cams are the popular choice for all modern vehicles. You can find a rolling cylinder at the end of these camshafts. Though roller cams are more expensive, you can expect reduced friction and higher reliability.

You can also find a sensor on the camshafts of all modern vehicles. Monitoring the shaft rotation; the sensor takes note of the valve opening and closure timings. This information is transferred to the Engine Control Unit (ECU) of the vehicle. These details are highly beneficial to fine-tune the injector pulse and spark timing.

August 20, 2020

Why a Los Angeles Travel Agent Should Consider Advanced Dispute Resolution

The coronavirus crisis and accompanying government-mandated shutdown has wreaked havoc on the travel industry. Canceled flights, delayed cruises and resorts that have completely shut down have ruined the plans of many would-be travelers. And their travel agents are left to deal with the mess. Let’s learn why a Los Angeles travel agent should consider advanced dispute resolution to handle legal problems.

It Is Cheaper

There has been a sixty percent decline in international tourism due to the coronavirus that could hit eighty percent if the government-mandated shutdown extends too long. Domestic tourism has crashed, though not as badly. This is leaving many travel agents and the service providers they hire short on cash. That’s why you should attempt advanced dispute resolution instead of taking things to court. The costs are far lower than what you’d pay if you went to court.

mediation

You Have More Control

The courts may not have any solution for the customer except to order you to pay what you can. Or they may demand that you pay money you don’t have. If you go to mediation, you have far more options. You could offer a rain check on a cruise, helping them book their dream trip to be taken next year instead of returning the money for this year’s canceled cruise. You could turn their beach vacation into a luxury stay at a lakeside resort that is open. Or you could help them find a remote working venue in the area they’d love to visit. Now they could stay in an upscale hotel or short-term rental for several weeks while enjoying hiking, biking or beaches. You can’t control airlines going bankrupt or resorts closing due to a Wuhan virus case. But you could use ADR to push clients into accepting a new travel itinerary with destinations and travel options that are open, so you don’t have to pay out for canceled tickets. A side benefit of booking a Los Angeles advanced dispute resolution service is that you don’t have to travel to the courthouse.

It Is Faster

The travel agency has been hammered on all sides. You may be faced with hundreds of angry clients and dozens of lawsuits. Alternative dispute resolution is much faster in every regard. You may settle an individual case in an afternoon. You can book mediators in your area who are available when you are, allowing you to deal with cases as soon as possible. This eliminates the looming threat of future court dates with uncertain outcomes months from now.

advanced dispute resolution

It Is Confidential

A Los Angeles advanced dispute resolution case is confidential. You don’t have to worry about lawsuits against you becoming public knowledge. Furthermore, you can require them to maintain confidentiality as a condition of the settlement. Now you don’t have to worry about a former team member’s false promises becoming news fodder.

It Is More Likely to Preserve Goodwill

There are people who will want to fight tooth and nail. However, the adversarial nature of the court system leads to many cases becoming combative that do not have to be so. Going to arbitration and involving your client in a settlement improves the odds that you’ll preserve the relationship. And this means they may book a future vacation with you, while they’re much less likely to seek vengeance by posting very negative reviews online.

August 20, 2020

Why a Travel Agent Should Use Spray Foam Insulation for Their Office

Overview

Working as a travel agent means that you are running a busy office, and this means that you need to have a comfortable office. In addition to that, you are going to interact with a lot of clients, and therefore, the aesthetics of your office matters. As a travel agent, you need spray foam insulation in your office. Here is why a travel agent should use spray foam insulation for their office:

Why a travel agent should use spray foam insulation for their office

As stated earlier, working in a travel office will mean that you are interacting with people from different parts of the world, and indeed, all over the world. You will be surprised at how conscious the clients are as pertains to the environment. The modern clients want to buy green products and services and support sustainable business practices. Spray foam insulation is a testimony that you are responsive to the needs of the environment and you are a disciple of going green in business.

spray foam insulation equipment

By choosing spray foam insulation, you are going to work in a noise free office. If you work in a quiet office, your level of concentration will be higher, and you will have more energy to concentrate on your tasks. In addition to that, you are going to avoid distractions that are brought by a high level of noise. As a business owner you are going to have a number of employees. The more comfortable the employees are, the better the productivity.

Closed cell insulation is known to enhance the structure of the office walls due to its hardness and density. Whereas most buildings in the US are structurally strong, they are vulnerable in times of earthquake, heavy snow, and strong winds. The use of spray foam insulation will protect you during a disaster. Again, you do not want to move from one office to another, and spray foam insulation will help you settle down.

spray foam insulation machine

Working as a travel agent comes with a lot of overhead and operational costs, the cost of calls and energy bills for instance. The use of spray foam insulation cuts down on the cost of running the office. It has been reported that proper spray foam insulation can reduce the energy bill by as much as 50 %. Bear in mind that a tour and travel business has off-peak times, and the better the cost control, the better the financial health of your business.

Conclusion

The trend in the modern office environment is to work smart and not work hard. You need to have a good work life balance. You also need to ensure that you work in a healthy environment. The spray foam insulation machine is a one-stop solution for your office needs. The market offers a lot of spray foam insulation services and you need to choose the right one. Overall, a spray foam insulation is a bit expensive, but it is worth every cent.

August 15, 2020

Signs a Bourbonnais, IL Hotel Needs Foundation Repair

hotel foundation repair

Taking care of a hotel in Bourbonnais Il, or anywhere for that matter, is a thought job. What could make such a serious, responsible job even harder, is the case that you might be experiencing some sort of foundation problems with the venue itself? We will list a few most common signs that you need to look for Foundation Repair Bourbonnais IL. Here are some of the most common signs that your hotel needs foundation repairs:

1) Cracks

2) Issues with Sinking or Setting

3) Issues with your Doors

4) Uneven Floors

5) Cabinets Starting to Separate from Walls

1 Cracks

If bit by bit you start to notice fissures or cracks around your walls, it might be a sign that there is something seriously wrong with your hotel. This is especially the case if your chimney is cracked or broken, as well as if there are numerous cracks around the bottom level of your building. The most important factor is the gap that a crack leaves open. If the cracks get as wide as a quarter an inch wide, then you have serious reasons to be concerned.

2 Issues with Sinking or Setting

You come to work, and as you park your car in front of your hotel, you get the impression that one side of the place is lower or higher than the other one. But you just shrug it off and think that it is just your imagination playing tricks on you. Don’t ignore what you see. Be sure to call an expert and check if there are any issues with your hotel. Your hotel might actually be sinking, unevenly, like the Tower of Pisa for example.

3 Issues with your Doors

Having issues closing and opening doors might not just be an issue with the door itself. It could be an indicator that there is something wrong with your foundation. If you are having issues with your doors, check if one side of that door is higher than the other. Anything above half an inch of height difference is a sign that you need to worry about Foundation Repair, Bourbonnais IL.

foundation repair in Bourbonnais, IL

4 Uneven Floors

Floors that sag of squeak are not only a sign of old age. They are also possibly a sign that a part of your foundation is starting to give out. While these signs are not as serious as others on this list, they could be potentially dangerous for your business in other ways. Floors that sag or are simply uneven can cause children or the elderly to fall and injury themselves. If a large percentage of your guests fall in those two categories be sure to take care of your uneven floor.

5 Cabinets Starting to Separate from Walls

In the case that your hotel is tilting to one side, there is a chance that you can easily recognize it by looking under your cabinets and counters. Look for gaps between them and the walls. If you notice a serious gap, that borders on half an inch, you better call a professional. In most cases, cabinets that separate or even fall from walls are a sign that there is something seriously wrong with the foundation of your hotel and the cost of the foundation repair can be high the longer you wait.

August 14, 2020

How to hire a plumber for a Travel Agency in Leesburg, FL

Florida travel Agency Plumbing problems

Maybe you are starting a new travel agency and you might be looking for a plumber with whom you are looking to cooperate for years to come. There are a few things that you need to consider first before you make that commitment:

1) Gather Impressions

2) Do Detailed Research

3) Choices Between a Company Man and an Independent Contractor

1 Gather Impressions

Your first step towards hiring a plumber Leesburg Fl is to ask around. You can use both the impressions and experiences of your friends and family or someone else who is in your business. If they come up short, you can always turn to the internet for further help. That is why the majority of both businesses and independent contractors have sites where you can read through reviews. Don’t jump the gun and hire the first person who was a few stellar reviews. Try to find someone who has had a lot of experience with all the issues that your business is having or might have in the foreseeable future. Finding an ideal plumber Leesburg fl for your travel agency might sound like a lot of work, but it will pay dividends with the coming years.

2 Do Detailed Research

Once you have finalized your selection to a few top Florida candidates, it’s time to dig a little deeper. Try to read through all the experiences that they had. Rank the potential plumber for your business based on the number of years that they were in business, or you can rank them based on the number of people who had negative or positive experiences with them. One of the biggest pluses that you can discover while reading thought all the reviews people left of your potential plumber is that of the time spent. If a plumber Leesburg FL does his work sooner than expected, that is great news for a couple of reasons. One of the biggest being that plumbers are paid by hourly rates. If the reviews mention a plumber who usually takes his time and finishes something in 3 hours that was supposed to be done in 2, you are probably going to waste both money and time in the case that you hire him.

3 Choices Between a Company Man and an Independent Contractor

There can be a world of difference between hiring a plumber who works in a big plumbing company that has more than 10 employees and hiring an independent contractor. When you hire someone from a bigger company there is always a chance that they might send their weakest link or their young new hire who still doesn’t have all the experience. That is why we would suggest you go with an independent contractor. When hiring an independent contractor there you are more likely to get what has been advertised. In addition to that, an independent contractor is far more likely to have all the necessary experience you will need. When you need a plumber or a handyman of any kind, you have to be prepared to wait. But, an independent contractor is always a better judge of his time and will be able to book a job earlier.

August 14, 2020

Why Hotels Should Use Gouldian Finches

The modern business world is highly competitive. Whether you run a retail shop or a hotel, you’ve to bend hard to gain prospects. However, certain hotels manage to drive a steady stream of guests all through the year. So, what might be the reason for their huge success? These hoteliers have Gouldian Finches in their lobbies. Let’s find out how these birds can scale your hotel venture.

Why Gouldian Finches are amazing birds for hotel lobbies?

A lobby is the most critical part of any hotel building. It’s the lobby that guests see first when they check any hotel. If the lobby is unappealing, guests move away. This is especially the case if there are too many hotels in the area. As a smart hotelier, you ought to keep potential prospects at your hotel. To do that, you need to come up with something unique and innovative. That’s what Gouldian Finch birds do.

Natural setup

Modern individuals get tired of their busy city life. To while away stress, they prefer to spend quality time in a different environment. Essentially, people look for an exclusive setup that will bring them close to nature. You can tap on this human behavior and include a bespoke natural design. To ensure a more natural look, you may add a few Gouldian Finches in the lobby. In this way, you can drive customers even during off-seasons.

Enriched appearance

Looks and appearances play a pivotal role in gaining guests. However, modern guests are choosier than ever. Most hotels pay attention to their lobby design to grab the attention of prospects. You’ve to think out of the box to stand out in the crowd. Gouldian Finch birds let you try something different. These wonderful creatures enrich your lobby and make it a focal point of attraction. Visitors get allured toward your lobby and the birds. The result is an increase in the number of guests.

four gouldian finches

Bespoke invitation

Human beings have an innate liking toward birds. Many people rejoice at the very sight of beautiful birds. So, why not have lovely Gouldian Finches in your hotel’s lobby? These wonderful birds give a warm invitation that can’t be ignored by any person. It’s a win-win scenario for your venture under all circumstances.

Natural music

People of all age groups love listening to some sort of music. Still, the preferences of each individual vary from others. What one person likes may not align with the liking of others. However, all music fanatics love natural sound Gouldian Finch birds make. The truth is people get driven to birds and the place through unique, meek sounds. By having Gouldian Finches in your hotel lobby, you motivate undecided customers to make a booking.

gouldian finches in hotel lobby

Bottom line

Running a successful hotel can be a competitive task. Despite gaining traffic, your guests may not convert into customers. You’ve to try something special to stay afloat in the competition. Having Gouldian Finches in your lobby is an easy way to captivate the hearts of potential customers. As well as accentuating your hotel interior, these birds invite customers through their intriguing chirp-chirp. This is why smart hoteliers have these amazing birds in their hotel lobbies. If you’re looking for a gouldian finch for sale for your hotel lobby a quick Google search will help you find breeders and sellers of these amazing birds.

August 12, 2020

Signs an Austin, TX Hotel Needs to Hire an Electrician

Does your Austin, TX hotel require an electrician? That sounds like a simple question but it isn’t. So many hotel administrators are hesitant to hire professional help where their electricity is concerned because they want to save money.

They think they can gamble their way through any complications that arise. However, that is a dangerous attitude. Electricity is a deadly threat and it is more than capable of killing any inexperienced and unskilled personnel that tamper with it.

You are better off hiring an electrical contractor Austin TX, especially if you notice the following signs:

1). Lights

Lights are very important to a hotel’s operations. They contribute to its overall appearance, not to mention illuminating the activities of both the workers and the guests. Because hotels are always active, the lights never rest. They are always on, which is why they fail at a faster rate.

If your lights are flickering or dimming and brightening without reason, you must find and resolve the cause before your lighting system suffers more costly damage. If multiple lights are flickering and dimming at the same time, then you have a far bigger problem, and only an electrician can get to the bottom of your situation.

Austin Electrician for Hotel

2). Outage

Power outages are relatively normal. Most of the time, your electricity provider is to blame. You have nothing to worry about if your entire neighborhood has been affected by a power outage. However, if your hotel is the only victim, you need an electrical expert.

The same is true for Austin, TX hotels that are struggling with frequent outages. Power outages are dangerous occurrences that can destroy your appliances. A professional will identify and resolve the problem.

3). Burning

Can you smell an acrid, pungent scent in the air? You probably have an electrical fire somewhere. With large hotels, such smells are problematic because their source isn’t always easy to locate. But even if you locate the source, only an expert can determine the cause. You cannot stop at simply eliminating the fire. One electrical fire can easily become a dozen unless you find and fix the cause.

Electric repair for Austin Hotel

4). Air Conditioning

This goes without saying. A hotel cannot survive without air conditioning. People that live in hotels expect the utmost comfort. If you want to maintain that comfort, you need functional air conditioning systems, especially during the summer and the winter.

If your air conditioners are not working, you shouldn’t hesitate to call an electrical contractor Austin TX. Even if your AC system is operating optimally, the only way to avoid interruptions in the services it delivers is to carry out regular maintenance. This is where a professional electrician enters the picture.

5). Electrical Shock

Are your workers always complaining about small shocks whenever they handle an appliance? Are you afraid of plugging your equipment into an outlet because of the same reason? You probably have some frayed wiring. You can always tackle this issue on your own but it is safer to call an electrician, especially if the problem is widespread.

August 10, 2020

How Does a Travel Agency File Chapter 11 Bankruptcy?

traveling agent filing bankruptcy chapter 11

The coronavirus from China has wreaked havoc around the world, and no industry was as hard hit as the travel industry. Canceled flights and cruises were compounded by resort closures and people staying home for fear of their lives. This has caused travel agencies to see revenue collapse. Yet travel agencies have very low overhead expenses, so they have the potential to bounce back when things reopen. This means they could survive if they can refinance or shed debts, while liquidation bankruptcy isn’t of much benefit. So how does a travel agency file Chapter 11 bankruptcy?

Submit a Bankruptcy Petition

A chapter 11 bankruptcy can be filed by the debtor. It can also be filed by creditors in certain circumstances. They would do this to force the business to continue to operate and, ideally, meet its legal obligations.

Any business can file for Chapter 11 unless they have had a prior petition dismissed because they didn’t appear in court or failed to comply with prior orders from the courts. If you’re a sole proprietor, you may be required to seek credit counseling from an approved credit counseling agency.

If the courts think you cannot successfully reorganize the business, they may reject the petition. Then your petition is converted to a Chapter 7 liquidation.

You Continue Business Operations

In Chapter 11 bankruptcy, you continue to operate the business under supervision of the courts, assuming a short list of exceptions isn’t met. For example, if your creditors file a petition claiming fraud, theft or gross incompetence, they may ask the courts to appoint someone else to run the business. In every case, you’re allowed to continue operating the business, though you’ll run major decisions by the court-appointed trustee.

The court will have to approve the selling of assets unless you’re selling them as part of ordinary running of the business. This means you’ll need permission to sell a company car but not little trinkets in the front office. You’ll need court permission to enter or break the lease, though renegotiating a lease can significantly lower your overhead expenses. You must have court approval to enter a new contract or modify existing licensing and vendor contracts. You’ll have to have court permission to shut down the business, too.

Creditors can support or oppose actions submitted to the court for approval. Fortunately, they really only have a yeah or nay decision when you submit the initial Chapter 11 plan. And they’re not likely to complain if you ask for permission to break an expensive lease so you can move to a smaller, cheaper office or break a union contract and lay off 20 people to lower costs.

Submit Regular Reports and Pay Your Bills

Under a Chapter 11 plan, you’ll submit financial reports that tell the court and your creditors how much money you bring in and how much you’re paying out. This allows everyone to know how much money is available to pay your debts.

Furthermore, you’re obligated to pay your creditors. The creditors may only be paid a fraction of what they are owed, but the bankruptcy plan will distribute the money paid to each creditor in what is considered a fair way.

Secured creditors must be paid at least what the item secured by their loan is worth. This category includes liens and mortgages. Fail to make payments, and they can go back to court to get permission to seize the underlying asset.

Unsecured creditors are paid in accordance with the bankruptcy plan. They are probably going to be paid much less than they are owed, but this is why unsecured debt has a higher interest rate.

Complete the Bankruptcy Plan

Studies suggest that less than fifteen percent of Chapter 11 bankruptcy plans result in a functional business emerging from bankruptcy. Then why do businesses do it? Filing for bankruptcy automatically stays or stops collection activities like foreclosure and judgements. This may give you breathing room to decide what you’re going to do next. That next step may include the orderly shutdown of your business and dividing up the proceeds between your creditors. In fact, that may be part of a Chapter 11 bankruptcy plan approved by the creditors. By ensuring clients make it home and collecting revenue while winding things down, they get more money than if you just closed your doors.

August 9, 2020

What do You do if You Get Locked Out of Your West Palm Beach Travel Agency

Most travel agents never consider the expertise of an emergency locksmith West Palm Beach unless they need help urgently. However, misfortunes don’t come after ringing a warning bell. Rather, they come unexpectedly and hit you in battalions. What if a storm hits and you get stuck out of your agency due to a locked door? Should you follow a DIY approach to fix the issue or call a locksmith? Let’s weigh the options.

Why hire a reliable emergency locksmith in West Palm Beach?

Most people try to open the locked door on their own. They hit the lock with a hammer to get inside. While that resolves the problem temporarily, you unintentionally invite door breakers in your absence. When you’re away, intruders may try to get inside, thanks to the compromised security of your door. It’s always advised to rely on an emergency locksmith. Here are the important perks of hiring an experienced locking expert.

Saves time

Many folks delve into DIY activities. The truth is the DIY approach has become a trend today. From homeowners to business professionals, everyone undertakes many projects on their own. However, certain DIY chores take adequate time. In the business world, time means money. Even if you manage to open the locked door, you may lose substantial time.

By that time, you could lose a good number of customers, especially during the peak season. Calling a proficient emergency locksmith to address the issue is a better bet. An expert locking professional will open the door within minutes. Without wasting much time, you can continue with your Florida travel agency business and entertain clients.

locksmith in West Palm Beach

No damages or injuries

As a layman, you may lack the knowledge to open a jammed door. If you attempt to break the lock, you may damage the door and other items. You may even injure yourself and others in the process. The try to be a DIY enthusiast will quickly turn into a more costly proposition.

When you call an emergency locking professional, you don’t have to worry about such issues. A reliable expert will fix the issue without causing any damages. If any structural damages and accidents occur, the locksmith will make the reimbursement through his insurance coverage.

Affordability

Most travel agents in West Palm Beach think that a locksmith’s services will cost them dearly. However, many reputed locking experts tender their services at a minimal charge. If you examine the perks you gain with the cost, you should conclude that hiring an expert is a cost-effective choice.

who to call when locked out of travel agency

Finishing thoughts

Getting stuck outside your travel agency is the last thing that you may want to have in your mind. However, there are times when your agency’s door might get jammed. Calling a reliable emergency locksmith West Palm Beach is a better idea during such situations. In return for a small charge, the expert will quickly open the door quickly and let you carry out your business. Just make sure you call an emergency locksmith West Palm Beach to make the most out of his services.

August 7, 2020

Why a Travel Agent Would Need an SEO Training Course

Search engine optimization is not just something you need to learn if you’re working in marketing or sales, though travel agencies should see their job as including these things. Let’s learn why a travel agent would need an SEO training course.

Local SEO Matters as Much as Conventional SEO

Travel agents need to use local or location based search engine optimization far more than the average business. When you’re posting on social media about a great vacation package, you need to include hash tags and search terms related to the destination. This is on top of the local SEO required to attract local clients to your service-oriented business.

You Have to Differentiate Your Business from the Competition

The travel industry is diverse. You’re competing against airlines, cruise lines, hotels, resorts, and travel bloggers for traffic. This is why you need to be able to do detailed analysis to find out what key search terms are used by your target audience, whether it is college kids planning a Spring Break trip or retirees ready for the trip of a lifetime. You can’t risk your ads and content being outranked by RVers with better social media branding or travel bloggers who make money from paid endorsements.

Furthermore, you want to stand out relative to the competition based on your distinguishing characteristics. It doesn’t matter if you offer unique luxury trips or budget travel. Ensure that your key characteristics are prominent in your SEO so that you capture the right audience. Travelers who want to travel in luxury who land on a budget travel service homepage will bounce away, hurting your reputation with search engines.

SEO Is Essential in Visual Marketing

Visual marketing engages the audience, because humans are a visual species. Here is the high resolution picture of the view from our resort. Here’s the amazing cliff diving, scuba diving and fishing available on our premium package. This is the theme park within walking distance of our luxurious hotel rooms. You’re posting pictures. However, it is has tags and keywords included in the description of the post and its title that will bring people to your visual marketing pieces. If you rely on one or two place related hash tags, your visual marketing will literally be lost in a sea of images.

It Is Cost-Effective

Online ads are expensive. Paid placement of links can be expensive, and it isn’t always effective. Upping your SEO game is one of the most cost-effective marketing solutions available. If you attend a SEO training course, you’ll be able to improve the SEO of everything from new marketing content to social media posts to your homepage.

Furthermore, you can go back and improve existing content based on what you’ve learned. Tweak a title. Change the first few sentences to better impress readers and increase your search engine results page rankings. Or learn how your content generation needs to change so that you’re not downgraded because of a spam penalty. This can happen when you stuff the content with too many keywords, especially if it interferes with the readability of the content. Learn how to add related keywords that help search engines show your article in relation to people planning a trip to Athens, Georgia instead of Athens, Greece.